Our Story

Hi, we’re Linc and Lenny, the original Dapper Dawgs. 🐾

And honestly? This whole brand started because nothing ever fit us properly.

No matter the breed, no matter the size, finding well-fitting accessories was basically impossible. Harnesses were always either hanging off our bodies like parachutes or squeezing our necks like we’d borrowed the wrong size from a Tea Cup Yorkie. And don’t even get us started on the adjustability… or lack of it. We just wanted gear that could actually be customised to our shapes, because no two dogs are built the same, not even the two of us!

Then there was the style struggle. Our choices?

Boring, plain, “nothing-to-see-here” harnesses, or

Super loud, neon, over-the-top prints that made us look like walking festival flags.

Where was the in-between?

Where was the cosy-but-cool, comfortable-but-stylish gear that felt like us?

So our humans took matters into their own hands… and that’s when Dapper Dawg was born.

We wanted accessories that truly fit — maximum adjustability, thoughtful design, and comfort you can nap in. Products that feels good, looks good, and finally bridge the gap between basic and bold.

Dapper Dawg is for every dog who deserves to feel stylish, supported, and totally themselves.

Because when your harness fits just right, you walk a little prouder. Tail higher. Strut stronger.

And trust us… we’ve been strutting ever since. 😉